Applied Laser Power (ALP) provides integrated, turn-key laser and safety solutions to the South African industrial trade environment. Supported as the elected agents to five global partners in South Africa, ALP draws on the expertise of industry leaders in service-driven consultancy within the materials processing, handling and industrial control equipment trades.


Our expertise includes:

  • Lasers systems and Laser sources for materials processing including welding, cutting, hardening, cladding and marking.
  • Laser process optics and complete laser beam paths in order to provide our solutions with a focused spot on the work piece including fiber laser welding and cutting heads, laser welding, laser cutting, beam switch units, laser optics and bending units.
  • End of arm robotic solutions including Robotic tool changing, gripping, material handling and collision sensing.
  • Industrial safety products and safety systems including Machine Risk Assessment and the implementation of the systems to provide a safe solution for operators and maintenance personnel.

Our Global Partners


Rofin is an innovative leader in the industrial laser technology market. We’re determined to deliver the most powerful, innovative manufacturing tools to a wide range of industries.


Since 1983 Kugler has been manufacturing ultra precise air-bearing and hydrostatic bearing precision machines which are among the best in the world.

Applied Robotics

A leading global provider of specialized end-of-arm tooling and connectivity solutions designed to meet unique application and market needs.

ABB – Low Voltage Products (LVP)

Provides a full range of low voltage solutions to connect, protect, control as well as measure a wide range of electrical installations, enclosures, switchboards, electronics and electromechanical devices.


DILAS manufactures high-power diode laser components and systems in a wide range of output powers and wavelengths including fiber-coupled, direct beam and integrated solutions.